Design - Experiment - Implement
DESIGN
Formulate targeted research questions; develop theoretically-driven experimental designs
EXPERIMENT
Conduct first class research: A/B testing, Factorial Studies, UX, Psychometircs
IMPLEMENT
Draw on our 50+ years of team experience in applied research. Translate experimental findings to business success.
"True intuitive expertise is learned from prolonged experience with good feedback on mistakes." - Daniel Kahneman
Applied psychology and behavioural economics
"Behavioral Economics is the study of psychology as it relates to the economic decision-making processes of individuals and institutions."
Investopedia.com
COGNICENTRICS
WE CAN HELP
Behavioural Economics
Leverage our combined 50+ years of experience in Applied Psychology and Cognitive Engineering / Decision Making to streamline your customer-facing channels. Scientifically optimize your business and profit model.
Technical Writing
Our broad expertise with technical platforms, from Android to Zylog, places us in the top bracket to translate your technical specifications to enjoyable, user friendly documentation.
Human Factors
From Maritime Shipping to Autonomous Road Transportation, understanding human cognitive process is essential to developing safe and efficient systems. We can research, test, and implement Human Centered Designs, and integrate solutions both efficiently and effectively.
User Experience Testing
The days of programmers leading the design process are gone. Iterative testing, A/B designs, and cutting edge experimental techniques, backed up by published research, can improve your product's usability.
Machine Learning
Automated learning algorithms are reshaping the field of information processing and data discovery. How can automation benefit your workflow?
Ask us.
Psychophysiology
Our team has skill set and tools to collect complex psychophysiological data (eye tracking, EEG, GSR, and more), and to use this data to develop concrete guidance on human cognitive states in relation to your websites, programs, advertising, or physical hardware.
Human Computer Interaction
From teaching best practices for Human Computer Interaction design, to implementing custom software solutions for a user-friendly design experience, we have the expertise to optimize your HCI workflow.
Psychometrics
Classical psychometric testing is a mainstay of employee assessment, capability testing, hiring decisions, and any number of internal workplace requirements. We have the training and experience to select and implement validated metrics, or to develop new ones.
News
From our blog
Former Clients
Get in touch
Location
200 University Ave
Waterloo, Ontario,
N2L 3G1
Contact Us
Email : design@sitegeist.ca
Our Hours
MON-FRI 09:00 – 19:00
Follow Us